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Consultant - Development of marketing and communications material related to Ecosystem-based Disaster Risk Reduction

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Organization: International Federation of Red Cross And Red Crescent Societies
Closing date: 22 Nov 2020

Job Purpose

Disaster risk reduction has been one of IFRC’s key focus areas over the past three decades. Today, IFRC is one of the biggest DRR actors in the world. In 2018, the IFRC network invested 207 million Swiss francs on DRR and climate adaptation projects, reaching 52 million people in 160 countries. Nature-based solutions (NbS) are increasingly being recognized as one of the most effective means to reduce disaster risks and build community resilience. While RCRC National Societies around the world are implementing NbS, we believe it should become a more integral part of our network’s DRR and climate adaptation work. Scaling up NbS and ecosystem-based disaster risk reduction (DRR) was identified as one of the transformative priorities of the IFRC Secretariat for 2020 and has been included as one of the flagship targets for the IFRC Plan & Budget 2021-2025. The aim is for a majority of RCRC National Societies to implement NbS by 2025. This is seen as a key contributor to operationalizing IFRC’s vision to scale up our climate action as reflected in Strategy 2030, the Movement Ambitions to address the Climate Crisis and our pledge at the 33rd International Conference in 2019. With the support of USAID’s Bureau for Humanitarian Assistance, IFRC will implement a three-year project (2020-2023), titled “Greening Red Cross and Red Crescent Disaster Risk Reduction: Saving Lives through Working with Nature”, to increase the resilience of communities facing natural hazards through the implementation of NbS.

The objectives of the project are to:

1) enable National Societies and communities to design and implement DRR projects incorporating NbS in diverse settings;

2) update existing IFRC tools/methodologies and develop new guidance for National Societies on ecosystem-based DRR;

3) promote NbS and disseminate lessons learned within and beyond the RCRC network. undefined.

Objectives: The objective of this consultancy is to develop marketing and communications material related to Ecosystem-based Disaster Risk Reduction (eco-DRR) which can be used by the IFRC and National Societies to demonstrate the role of the RCRC in this field and to advocate for more eco-DRR on the ground.

Job Duties and Responsibilities

The objective of this consultancy is to develop marketing and communications material related to Ecosystem-based Disaster Risk Reduction (eco-DRR) which can be used by the IFRC and National Societies to demonstrate the role of the RCRC in this field and to advocate for more eco-DRR on the ground. undefined.

Key tasks and deliverables:

  • Develop marketing products (e.g. social media assets including infographics, gifs, videos; material for events including a show-reel video and banner(s)). This includes templates that National Societies can use to showcase their national-level efforts.

-Design the NbS page on IFRC’s public website.

  • Identify NbS-related photos and videos from shaRED, IFRC’s library for communications products, photos, videos and campaign material.

Specific deliverables will include the following:

  1. Detailed workplan and proposed work schedule for the consultancy

  2. Proposal of marketing/comms products to develop & proposed content

a. 10-15 social media cards/templates

b. 4-5 social videos

c. 5-6 infographics

d. 1 show-reel video for events

e. 1-2 banners for events

  1. Final marketing and communications material

  2. Design/layout of nature-based solutions page on IFRC’s public website

  3. Gallery link for NbS-related material from IFRC’s shaRED library

Depending on the time available, and findings of the consultancy, further products may be agreed between IFRC and the consultant and content/direction of the aforementioned deliverables may be adapted.

For the full ToR and instructions on how to apply, please click here

How to apply:

If you are interested please apply on this link before Sunday 22 November.


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